You hear more about animated movies than what your parents had heard about them. The animated works market has been gradually growing over the past few decades. Although its popularity rose with a few animated works by famous productions, it is not the only factor that has led to the rise of such an untapped market. The key in the industry is to connect with the audience through the storyline or plot and the minute emotions displayed by the characters in various situations and circumstances. No doubt, they have understood the assignment. They have done more than expected to bridge the gap between reality and fascination with appropriate tools and focus on the indispensable aspects. Let's see what these are.
Ability of technology
Any animated story or movie depends highly on computer software to bring out the emotions of each character in the film. Not just the characters, even the background has to be perfectly fabricated to engross the viewers. Animators and creators prefer to use specific software for particular needs rather than using a "one fits all" software that might not be able to focus on the intricacies of a single frame. For instance, all the snow in the movie Frozen was made using Matterhorn software that incorporates a large set of working schemes. Similarly, in the film, Elsa's hair transformation was brought into motion by Tonic software, which was solely developed for use in the movie. It allows animators to work with a character's hair in volumes and facilitates every hair strand's detailed working.
The ability of technology to perform numerous detailed tasks makes it convenient for animators to add such effects that would not have been possible to add a decade ago. From a slight frown that expresses anger to a seamless wink symbolizing love, it all makes the viewer filled with emotions up to the brink of their heart. Technological advancement has a vital role in putting a smile on the face when lovers unite or making the eyes tearful when the protagonist dies a painful death.
The Voice
These animated films might not cast live actors but sometimes use Hollywood stars to better commercialize the movie. However, this practice can distract the audience because a character's voice is uniquely established with their own traits and their image. Thus, it is still questionable if a famous star being brought in for voice acting leads to the film's success in a commercial sense.
If the aim is to reach the very bottom of people's hearts, it is essential that the perfect voice artist that suits a specific character must be put in place. Their versatile voices give the feel of grief, joy, surprise, disgust, and an array of other emotions. They know the tone of the dialogue and modulate their voices wherever necessary. To keep the emotions attached, big productions like Disney or Marvel prefer top spot voice artists as it is not essential for them to cast famous actors as voice actors to ensure the film's success. Hence, voice has enough to do with emotions and cannot be cornered out when talking about the viewers' emotional responses.
Flexibility
Animated creations have the upper hand over live-action in terms of flexibility. Certain emotions, behaviors, reactions, and atmospheres can be exaggerated to be more impactful and keep the viewers attached. This is not possible with live-action movies as there is a limit to which human expressions and the natural environment can be malleable. The malleable nature of animated scenes has brought to us varied unreal worlds and creatures with superpowers that one cannot imagine. Animation has made numerous magnificent scenes possible which otherwise cannot be done in the real world.
For instance, at the end of the film, Guardians of the Galaxy, the sticky shield that the starships of Nova Corps formed around the Dark Aster spaceship was entirely animated. Even when the Dark Aster comes crashing into the water, animation makes the crash seem realistic. Movies like Lord of the Rings,
Harry Potter, and War of the Worlds heavily depend upon the malleable nature of animation for the significant monuments, aliens, and destruction scenes.
All these factors together make animated works brilliant and enable them to achieve the magic that makes the entire movie or the story compatible with the current generation's needs.
Hope you had a great time reading this article and see you in the next article of Pixels In Motion!
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