THE SHIFT IN GEAR
It is not difficult to notice the massive shift of content consumption from other media platforms to OTT. 2018, 2019, and 2020 have been years of OTT explosion, not just in India but globally. The main reason for this increased popularity is high quality original content brought into the market with new marketing strategies and numerous distribution deals. Among all other OTT platforms, Netflix has emerged as a leader in this category and is now set to try its hands at animation movies. Three years ago when the company made its move to enter this genre, their biggest fear was whether they would find ample quality stories to make the platform a suitable place for family content. However, the increasing interest in animated movies and high predicted growth rate of the segment makes it an opportunity that no one wants to miss. Despite having high growth figures in the past 3 years, the OTT sector does not seem to take a break. It is projected that the OTT sector in India will reach as high as 24 billion in 2121. Furthermore, our nation’s video streaming industry might just reach 12000 crores by the year 2023.
Particularly, the successful rise of OTT in India can be linked back to the consumption of regional content. According to KPMG estimates consumption of content in regional languages has reached around 95% and the demand will keep getting bigger.
Apart from this, Animation has also played a crucial role in giving a boost to use of OTT platforms like Netflix and amazon prime. Unlike previous years, animation is slowly and steadily gaining acceptance among the Indian users of OTT platforms. To put it into perspective, KPM reports have stated that the visual effects and animation industry grew by 16.4 percent in the year 2016. This was possible only with the increased demand for animation content for the Indian market.
WHAT’S COOKING IN THE KITCHEN ?
Netflix has a long list of animated features that it wishes to bring to the market. Let’s take a sneak peek into some of them.
Back To The Outback
Tired of being gawked at by humans, a group of deadly creatures plot a daring escape from their zoo. The animated film Back to the Outback was made under Netflix Animation, Reel FX Animation Studios, and Weed Road Pictures. Although the exact date of release is yet to be declared it can be expected to be out by December this year.
Pinocchio
A dark, twisted tale of a wooden puppet who dreams and wishes to be a real boy. But when given a chance to be alive, the boys turn out to not be good. Instead he is a mischievous one who goes around playing pranks and mean tricks. It will be based on the classic Carlo Collodi tale and will be created through stop motion animation. This will be directed by Guillermo del Toro and Mark Gustafson, produced with The Jim Henson Company and Shadow Machine.
Wendell & Wild
Another stop motion tale that tells the story of two demon brothers Wendell and Wild who must face their enemy nun sister Helly and two goth teenagers.
With a projected release in 2021 it will be Produced by Monkeypaw Productions, Gotham Group, and Principato-Young Entertainment
Apollo 10 ½: A Space Age Adventure
This film Combines hand-drawn animation, CGI and live action to bring forward the story of the first moon landing. Specifically, it aims to capture the point of view of the astronauts and mission control. It will be produced with Detour Film production and Submarine.
Escape From Hat
A fairy-tale magic rabbit rallies a band of allies in a quest to escape from inside a magician’s hat. Directed by Mark Osborne.
The Magician’s Elephant
Based on a novel of the same name, this film will portray a boy named Peter who is in search of his long gone sister. Surprisingly he meets a fortune teller who sets him on a path to find the magician and his elephant that shall be done by completing 3 seemingly impossible tasks. The film will be animated by Animal Logic and is still under development.
With all these movies being in the pipeline, Netflix and even other OTT platforms must be ready with a strong distribution network. Looking at such countless opportunities to grab a greater market share, giant players like Amazon Prime and Netflix have signed agreements with various studios globally to create animated content that is friendly for children.
Hope you had a great time reading this article and see you in the next article of Pixels In Motion!
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